What happens to my clients when I sell
Novation, the letter they receive, who advises them afterwards, and what good looks like.
Novation, in plain English
The client's agreement with your firm is replaced by an agreement with the buyer. It needs the client's consent, which is why the communication matters so much.
What the client actually receives
A letter explaining what is changing, who their adviser will be, what it costs and what they need to do. Where you want it, that letter carries both names, and comes from you as much as from us.
Who advises them afterwards
A named adviser at Equity & General, not a service desk. Clients with an existing review cycle keep it.
The clients who have gone quiet
Every book has them. They are usually the ones a buyer values least and the ones who most need a conversation. Re-engaging them deliberately is part of both programmes.
What bad looks like
A letter nobody was warned about, a new adviser the client has never spoken to, and a proposition that changed without explanation. It is how books leak, and it is avoidable.
Want the version for your firm?
A twenty-minute call, and we will tell you where you stand.
- A buyer, not a broker
- Confidential from the first call
- Value my practice