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How much of the value walks out with you?

Eight questions on where the client relationships actually sit, and what a buyer does with the answer.

Tick what is true. This is the single biggest swing factor in what a small advice business is worth, and the one owners most consistently underestimate.

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What it measures

Whether clients bought the firm or bought you. In a small advice business this is the single biggest swing factor in what a buyer will pay.

What moves it

A second adviser on your largest relationships, client contact held in the firm's systems rather than your inbox, and a proposition clients could describe without naming you.